Mayoor Mohan

Marketing · 2017

A researcher in the Science corpus: 1 paper; trusts 1 researcher and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Mayoor Mohan trusts overall

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Robert Kozinets

Papers from Mayoor Mohan's perspective

Ordered by how strongly the researchers Mayoor Mohan trusts endorse each paper. Same corpus, a different order for every researcher.

  1. The Field behind the Screen: Using Netnography for Marketing Research in Online Communities
  2. Emotional design : why we love (or hate) everyday things
  3. Delight by Design: The Role of Hedonic versus Utilitarian Benefits
  4. Brands as Intentional Agents Framework: How Perceived Intentions and Ability Can Map Brand Perception (Journal of Consumer Psychology)
  5. Predicting the “helpfulness” of online consumer reviews
  6. Automated Marketing Research Using Online Customer Reviews
  7. Understanding the richness of brand relationships: Research dialogue on brands as intentional agents
  8. A theoretical exploration and model of consumer expectations, post‐purchase affective states and affective behaviour
  9. Emotional Branding: The New Paradigm for Connecting Brands to People
  10. We Are What We Post? Self‐Presentation in Personal Web Space

Their papers