Out of the closet and out on the street!: Gay men and their brand relationships

By S. Kates. 2000

125 citations recorded by the source corpus.

Subfields: Clinical Psychology, Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/cd6bee1335646c1b01b7bd0c85108ed2e62663da

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Clinical Psychology

1. Helge Thorbjørnsen
2. Einar Breivik
3. M. F. Ji

In Gender Studies

1. Helge Thorbjørnsen
2. Einar Breivik
3. M. F. Ji
4. Marc Fetscherin
5. Daniel Heinrich

In Marketing

1. Einar Breivik
2. Helge Thorbjørnsen
3. M. F. Ji
4. Marc Fetscherin
5. Daniel Heinrich

Citations in the corpus

• Children's relationships with brands: “True love” or “one‐night” stand? (2002, background): “Recently, consumer researchers started to study consumer–brand relationships (Fournier, 1998; Kates, 2000) and examine how consumers develop relationships with brands (Aaker, Brasel, & Fournier, 2001).”
• Consumer brand relationships: an investigation of two alternative models (2008, background): “…approach (e.g., Aaker, Fournier, and Brasel 2004; Kaltcheva and Weitz 1999; Monga 2002; Park and Kim 2001), the dominant approach to the exploration of consumer–brand relationships has been through descriptive and interpretative depth interviews (Fournier 1998; Ji 2002; Kates 2000; Olson 1999).”