Children's relationships with brands: “True love” or “one‐night” stand?

By M. F. Ji. 2002

156 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing, Human-Computer Interaction

View Paper: https://www.semanticscholar.org/paper/8660af65dbe22f9b1ce15db7bbee45e9b7ccd45a

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Helge Thorbjørnsen
2. Einar Breivik
3. Marc Fetscherin
4. Daniel Heinrich

In Marketing

1. Marc Fetscherin
2. Einar Breivik
3. Helge Thorbjørnsen
4. Daniel Heinrich

In Human-Computer Interaction

1. Helge Thorbjørnsen
2. Einar Breivik
3. Marc Fetscherin
4. Daniel Heinrich

Citations in the corpus

• Consumer brand relationships: an investigation of two alternative models (2008, background): “…approach (e.g., Aaker, Fournier, and Brasel 2004; Kaltcheva and Weitz 1999; Monga 2002; Park and Kim 2001), the dominant approach to the exploration of consumer–brand relationships has been through descriptive and interpretative depth interviews (Fournier 1998; Ji 2002; Kates 2000; Olson 1999).”
• Consumer Brand Relationships Research: A Bibliometric Citation Meta-Analysis (2015, methodology): “For the beginning, Muñiz and O'Guinn (2001) [#28 in Figure 3] introduce the concept and framework of brand communities.”