Consumer Evaluations of Sale Prices: Role of the Subtraction Principle

By Abhijit Biswas, Sandeep Bhowmick, Abhijit Guha, Dhruv Grewal. 2013

119 citations recorded by the source corpus.

Subfields: General Decision Sciences, Marketing

View Paper: https://www.semanticscholar.org/paper/965a9c36d2034a1cb343a0a5522c3f0087f08aa5