Consumer attitudes toward counterfeits: a review and extension

By Celso Augusto de Matos, Cristiana Trindade Ituassu, C. V. Rossi. 2007

374 citations recorded by the source corpus.

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

Digital piracy of MP3s: consumer and ethical predispositions (2008, background): “In addition to these findings, demographics such as gender and age also were associated with intention to buy pirated CDs. De Matos et al. (2007) found that consumers who viewed honesty as important were less likely to buy counterfeited goods.”
Consumer complicity with counterfeit products (2011, background): “Indeed, a few studies have claimed that consumers who purchased counterfeits did not believe that they were inferior in quality to the genuine products (Augusto de Matos et al., 2007; Penz and Stöttinger, 2008).”
Counterfeit proneness: Conceptualisation and scale development (2011, background): “Prior research shows differences in the influence of consumer ethics, integrity, and moral intentions on counterfeit purchase behaviour across various product categories, for example, music CDs and DVDs (Ang et al, 2001 ; Wang, 2005 ), personal accessories (Maldonado & Hume, 2005 ), software (Moo”
Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior (2010, result): “In contrast, de Matos et al. (2007) found that integrity is negatively associated with attitude toward counterfeits.”