Consumer Attitudes Toward Fashion Counterfeits: Application of the Theory of Planned Behavior

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Factors influencing consumers’ purchase intention of green sportswear (2015, background): “When a consumer considers that significant others may not agree to purchase a product, he or she may experience psychological obstacles to performing this behavior, negatively affecting to one’s PBC (Kim and Karpova 2010).”
Explaining Socially Responsible Consumer Behavior: A Meta-Analytic Review of Theory of Planned Behavior (2017, background): “…(e.g., Han, Hsu, and Sheu 2010; Han and Kim 2010; Ko 2012; Sparks and Shepherd 1992), purchase of fair-trade products (e.g., Ma, Littrell, and Niehm 2012; Shaw and Shiu 2002), and approach/ avoidance behaviors toward counterfeit products (e.g., Kim and Karpova, 2010; Penz and St€ottinger 2005).”