Word of mouth: measuring the power of individual messages

By J. Sweeney, Geoffrey N. Soutar, Tim Mazzarol. 2012

285 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/425821e559ccdcaa3e6adbaacca00ee1bb422ea6