Impact of Gender Differences on the Evaluation of Promotional Emails

By Marissa V. Phillip, Rajneesh Suri. Journal of Advertising Research, 2004

108 citations recorded by the source corpus.

Subfields: Information Systems and Management, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0b06c1dfc1763903a27348be423e0d5ce39dc6ac

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Joan Meyers-Levy
2. B. Loken

In Sociology and Political Science

1. Joan Meyers-Levy
2. B. Loken

Citations in the corpus

• Revisiting gender differences: What we know and what lies ahead☆ (2015, background): “Similarly, Phillip and Suri (2004) found that females responded more favorably than males to promotional emails that offered links to additional sources of information.”
• Determinants of individual investment decisions in investment-based crowdfunding (2018, unknown): “Statman et al. (2006) and Glaser and Weber (2007) show that overconfidence causes excessive trading volume.”