Consumer ethnocentrism: Reconceptualization and cross-cultural validation

By Piyush Sharma. Journal of International Business Studies, 2014

232 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Social Psychology

View Paper: https://www.semanticscholar.org/paper/de575ab06ea0faa3732b728114fc106d3571db99

Citations in the corpus

• Inconsistencies in the behavioural effects of consumer ethnocentrism: The role of brand, product category and country of origin (2017, unknown): “Later work on the concept of CET shows that this general tendency encapsulates a negative affective, cognitive, and behavioural response to foreign products and a positive one to domestic products (Sharma, 2015; Vida and Reardon, 2008).”
• Beyond anger: A deeper look at consumer animosity (2015, unknown): “…a long history of research that suggests consumers often infer country-of-origin information from cues such as brand name, product labels, and visual symbols and use this information to guide decision making (Bilkey & Nes, 1982; Peterson & Jolibert, 1995; Sharma, 2014; Verlegh & Steenkamp, 1999).”