Development of market orientation and competitiveness of Ukrainian firms

By I. Akimova. 2000

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Market Orientation and Performance: A Meta-Analysis and Cross-National Comparisons (2006, unknown): “Supporting this claim is evidence from Russia (Golden, Doney, Johnson and Smith, 1995), Hungary (Hooley and Beracs, 1997), Ukraine (Akimova, 2000) and elsewhere that shows that developing country firms can reap the benefits of marketing without necessarily being market oriented.”
Market orientation and marketing practice in a developing economy (2005, background): “On the other side, a group of mainly European-based scholars has focused on the execution of the marketing function in terms of specific marketing activities ( Akimova, 2000”
The impact of market orientation on the development of relational capabilities and performance outcomes: The case of Russian industrial firms (2011, background): “However, the mechanisms as to how the different aspects of market orientation (MO) achieve these positive outcomes are less well conceptualized; and virtually no research exists on understanding howMOworks in non-Western environments, e.g. the transitional economies of BRIC (Brazil, Russia, India, C”