The Mirage of Marketing to the Bottom of the Pyramid: How the Private Sector Can Help Alleviate Poverty

By Aneel G. Karnani. 2007

746 citations recorded by the source corpus.

Subfields: Business and International Management, Economics and Econometrics, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/c6c6c04f9898272504cf2c726b0aeb45e0a7098a

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Citations in the corpus

Research advances in environmentally and socially sustainable operations (2012, background): “Finally, while Prahalad (2004) suggested that large multi-nationals can grow their businesses by selling to an untapped market of over 2 billion people at the ‘‘bottom of the pyramid’’ with per capita income below $2 per day, Karnani (2007) presented counter-arguments against the ‘‘selling to the po”
Crafting Sustainable Development Solutions: Frugal Innovations of Grassroots Entrepreneurs (2016, background): “They also include critical feminist groups claiming more attention should be given to gender empowerment and equality issues [47–49].”
Microfinance and the business of poverty reduction: Critical perspectives from rural Bangladesh (2017, background): “…that BoP approaches continue to be informed by win-win assumptions that privilege business rather than enhance social welfare of BoP communities (Karnani, 2007), obscure unequal power relations (Arora and Romijn, 2012) and serve to depoliticize the economic sphere by advocating solely…”
Delineating the Domain of Development Entrepreneurship: A Market–Based Approach to Facilitating Inclusive Economic Growth (2011, background): “Stories like Yunus’s have prompted critics to argue that micro-finance is no silver bullet for poverty reduction (Karnani, 2007; Siemon, 2009).”
The institutional context of poverty: State fragility as a predictor of cross‐national variation in commercial microfinance lending (2014, background): “…thus begun to call for additional research that extends beyond single-country studies to analyze the global opportunities for lowincome business models to reach the poor around the world (Bruton et al., 2011; Karnani, 2007a; Landrum, 2007; Walsh, Kress, and Beyerchen, 2005; Zahra, et al., 2008).”
The Entrepreneurship Process in Base of the Pyramid Markets: The Case of Multinational Enterprise/Nongovernment Organization Alliances (2010, background): “This is because of what we refer to as intra-institutional distance, a term denoting that within the general realm of BOPs, different markets can be quite diverse (Karnani, 2007; Peng, 2001; World Resources Institute, 2007).”
Profitable Business Models and Market Creation in the Context of Deep Poverty: A Strategic View (2007, background): “Aneel Karnani, for example, argued that any effort to alleviate poverty needs to consider the poor as producers and companies should therefore revise their supply chains and emphasize buying from them instead of selling to them (Karnani, 2007).”
Another day, another dollar: Enterprise resilience under terrorism in developing countries (2010, background): “For BOP researchers, the poor represent an untapped market segment where multinational enterprises can create ‘‘fortunes’’ (Hammond, Kramer, Robert, Tran, & Walker, 2007; Prahalad, 2004), at times at the cost of ‘‘misfortunes’’ for local market participants (Karnani, 2007; Walsh, Kress & Beyerchen, ”
Inclusive Networks for Building BOP Markets (2012, background): “The most vocal exponent has been Aneel Karnani (2007), from the Stephen M. Ross School of Business at the University of Michigan.”
How Frugal Innovation Promotes Social Sustainability (2016, background): “By seeing poor as producers [49], co-producers of innovation [50,51], entrepreneurs or innovators [52,53] and not mere receivers, the firms can be successful in the BOP markets.”