Inclusive Networks for Building BOP Markets

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Sustainable Supply Chain Management in "Base of the Pyramid" Food Projects - A Path to Triple Bottom Line Approaches for Multinationals? (2013, background): “The core rationales of these partnerships are coverage of consumers, the poor peoples’ standard of living, and empowerment of the BoP workforce (Reficco and Márquez, 2012); consequently, the impact control measurement focuses on the BoP’s health and social/economic conditions instead of ecological…”
Resources and Governance in "Base of the Pyramid"-Partnerships: Assessing Collaborations between Businesses and Non-Business Actors (2014, background): “…institutional barriers, create legitimacy, include local knowledge, and overcome gaps between the focal companies and communities to enable sharing and exploiting synergysensitive resources (Dahan et al., 2010; Reficco & Marquez, 2009; Rivera-Santos et al., 2012; Rivera-Santos & Rufín, 2010a).”
A Systematic Review of the Bottom/Base of the Pyramid Literature: Cumulative Evidence and Future Directions (2020, background): “…aspects of business at the BoP, including organizational capabilities, alliances, and partnerships (Van den waeyenberg and Hens 2012), marketing (Reficco and Márquez 2012; Schuster and Holtbrügge 2014), supply chain and operations management (Santos and Laczniak 2009; Sridharan and Viswanathan…”