Gender Issues in Advertising

By Lori D. Wolin. Journal of Advertising Research, 2003

272 citations recorded by the source corpus.

Subfields: Gender Studies, Marketing

View Paper: https://www.semanticscholar.org/paper/c4ef7593feff6fd63d13a5b429cb01c34e151078

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Gender Studies

1. Julia Plagemann
2. Julia Sollwedel
3. Patrick De Pelsmacker
4. Nathalie Dens
5. Yann Verhellen
6. Martin Eisend
7. Linda D. Hollebeek
8. Jörg Matthes

In Marketing

1. Patrick De Pelsmacker
2. Nathalie Dens
3. Julia Plagemann
4. Julia Sollwedel
5. Yann Verhellen
6. Martin Eisend
7. Benjamin K. Johnson
8. Susanna S. Lee

Citations in the corpus

• Gender Roles and Humor in Advertising: The Occurrence of Stereotyping in Humorous and Nonhumorous Advertising and Its Consequences for Advertising Effectiveness (2014, background): “Several content analyses have been conducted to investigate gender-role portrayals in advertising (for an overview, see Eisend 2010; Wolin 2003), and a variety of studies have examined the advertising effectiveness of stereotyped advertising (e.g., Whipple and Courtney 1985; Zawisza and Cinnirella…”
• A longitudinal content analysis of gender role portrayal in Belgian television advertising (2016, background): “In her meta analytic review of 28 content analyses of print and television advertisements in different countries including the USA, China, India, Mexico, Greece, Germany and Australia, Wolin (2003) found both increasing and decreasing gender bias, although she rather detected a tendency towards decr”