The Effect of a Delay between Choice and Consumption on Consumption Enjoyment

By S. Nowlis, N. Mandel, D. Mccabe. 2004

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Placebo Effects of Marketing Actions: Consumers May Get What They Pay For (2005, background): “For example, will a delay between consumption of a health-related product and subsequent engagement in a task (see Nowlis, Mandel, and McCabe 2004) diminish the magnitude of the placebo effect we document?”
The future of in-store technology (2019, background): “A vivid situation or product is one where a consumer ’ s ability to visualize and imagine that situation/ product is enhanced (Nowlis et al. 2004; Shiv and Huber 2000).”
The Teasing Effect: An Underappreciated Benefit of Creating and Resolving an Uncertainty (2018, background): “Moreover, because users of the treatment version know that the uncertainty will resolve soon, curiosity may be associated with a positive feeling of anticipation (Kang et al. 2009; Lee andQiu 2009; Noordewier and Van Dijk 2015; Nowlis, Mandel, and McCabe 2004).”
The Multilevel Nature of Customer Experience Research: An Integrative Review and Research Agenda (2018, unknown): “…Knox and Van Oest (2014), Sivakumar et al. (2014), Harmeling et al. (2015) Time perceptions in the customer journey: Taylor (1995), Hui et al. (1998), Nowlis et al. (2004), Tsai and Min (2011), Lee and Tsai (2014), Lim et al. (2015) Cognitive, affective and sensory evaluation: Westbrook and…”