Consumer neuroscience for marketing researchers

By Joanne M. Harris, Joseph Ciorciari, J. Gountas. 2018

174 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Marketing, Sensory Systems

View Paper: https://www.semanticscholar.org/paper/71b1be51fea9b7db9dcfd88c67d9e952afff8416

Citations in the corpus

• GLOBAL ACADEMIC TRENDS OF METABOLIC AND ELECTRICAL BIOMEDICAL TOOLS IN MARKETING (2024, unknown): “However, PET studies involve the invasive administration of a radioactive substance, which has limited its use in neuromarketing research (Du Plessis, 2011; Harris et al., 2018).”