How Green Management Influences Product Innovation in China: The Role of Institutional Benefits

By Chengli Shu, Kevin Zheng Zhou, Yazhen Xiao, Shanxing Gao. Journal of Business Ethics, 2014

406 citations recorded by the source corpus.

Does being green facilitate product innovation? This study examines whether green management in firms operating in China fosters radical product innovation to a greater extent than it does incremental product innovation and investigates the underlying institutional mechanisms involved in the relationship between green management and product innovation. The findings show that green management is more likely to lead to radical product innovation than to incremental product innovation. Moreover, government support as a formal institutional benefit more strongly mediates the effect of green management on radical product innovation than its effect on incremental product innovation; whereas social legitimacy as an informal institutional benefit more strongly mediates the effect of green management on incremental product innovation than its effect on radical product innovation. These findings provide important implications for explaining how firms employ green management to facilitate product innovation.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/741feeb914a22461a2cb360336a2aea9ed15e4fe

Citations in the corpus

• How Does Environmental Corporate Social Responsibility Matter in a Dysfunctional Institutional Environment? Evidence from China (2015, neutral): “Because a list of firms with the contact information of top managers is not publicly available in China, many studies rely on government agencies to provide such lists (Walker et al. 2014; Shu et al. 2015; Li et al. 2010a, b).”