Is Noise Always Bad? Exploring the Effects of Ambient Noise on Creative Cognition

By R. Mehta, R. Zhu, Amar Cheema. 2012

317 citations recorded by the source corpus.

Subfields: Cognitive Neuroscience, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/bddd38eeea4232063110034082ebb2df9e4f7b8e

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In Cognitive Neuroscience

In Experimental and Cognitive Psychology

In Social Psychology

Citations in the corpus

Sounds Big: The Effects of Acoustic Pitch on Product Perceptions (2017, background): “For example, product sounds (Zampini and Spence 2004), music (Bruner 1990; MacInnis and Park 1991; Zhu and Meyers-Levy 2005), and ambient noises (Mehta, Zhu, and Cheema 2012; Sayin et al. 2015) need not contain any intelligible language at all, yet each has a demonstrated impact on consumer mood…”
Effects of the Physical Environment on Cognitive Load and Learning: Towards a New Model of Cognitive Load (2014, background): “moderate level of noise (Mehta et al. 2012), this new conceptualization of germane load might need to be reconsidered, because it seems unlikely that noise increases the number of interacting elements in WM.”
Inspired to Create: Awe Enhances Openness to Learning and the Desire for Experiential Creation (2018, background): “…of creation in consumer behavior, such as by investigating the factors that influence creativity (Burroughs and Mick 2004; Dahl and Moreau 2002; Mehta, Zhu, and Cheema 2012; Moreau and Dahl 2005), the perceived quality of creative experiences (Dahl and Moreau 2007), and the extent to which…”
Creating When You Have Less: The Impact of Resource Scarcity on Product Use Creativity (2016, methodology): “Product use creativity and functional fixedness were measured through a subsequent task in which participants were asked to generate as many creative uses as they could for an everyday use product (Guilford 1959; Mehta et al. 2012).”
Sensory stimulation enhances visual working memory capacity (2024, unknown): “…decreasescognitiveperformance 126,128,129 , an increasing number of studies show that, under certain circumstances, noise can have a positiveimpact on sustained attention, task performance, and creativity 183 , and particularly on working memory 113,114,131 .”