Strategy fit and performance consequences of international marketing standardization

By Constantine S. Katsikeas, S. Samiee, Marios Theodosiou. 2006

522 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/bc0b2577ff010176aa7cfce0a5fc8951dda6ecf3

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

In Strategy and Management

Citations in the corpus

The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance (2010, background): “Not surprisingly, the premise that successful exporting is critical to both organizational and national prosperity has gained much support in recent decades (Diamantopoulos and Kakkos 2007; Katsikeas, Samiee, and Theodosiou 2006).”
Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, result): “Furthermore, the studies addressing the relationship between standardisation/ adaptation strategy and export performance have found mixed results, making it difficult to develop theory and management practice in the field (Katsikeas et al. 2006; Sousa et al. 2008).”
Institutional legitimacy and norms-based CSR marketing practices: Insights from MNCs operating in a developing economy (2015, background): “In the marketing literature, scholars have been focussing on the standardization and adaptation of marketing practices from different perspectives (see e.g. Birnik and Bowman, 2007; Grewal et al., 2008; Katsikeas et al., 2006; Roth, 1995).”
Multinational Firm Knowledge, use of Expatriates and Foreign Subsidiary Performance (2010, unknown): “Such knowledge is highly location-specific and the knowledge created in the home-country market often needs to be substantially revised in order to be successfully applied in a foreign market (Katsikeas et al., 2006).”
The determinants of export performance: a review of the literature 2006-2014 (2016, background): “…to bring about a negative outcome (Cadogan et al., 2009, Sousa and Novello, 2014), since the exporting strategy leads to superior export performance only to the extent that there is successful co-alignment between the strategy implemented and external contextual factors (Katsikeas et al., 2006).”
Sustainable Export Marketing Strategy Fit and Performance (2014, methodology): “We captured economic conditions using five items from Chung (2003); Hultman, Robson, and Katsikeas (2009); Katsikeas, Samiee, and Theodosiou (2006); and Theodosiou and Katsikeas (2001).”