Increasing trust in mobile commerce through design aesthetics

By Yung-Ming Li, Yung-Shao Yeh. Computers in Human Behavior, 2010

472 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/b50a80940502c401a20eac8a4a0973e04eb5e7a3

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

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Citations in the corpus

Trust disposition, trust antecedents, trust, and behavioral intention (2015, background): “Li and Yeh (2010) argued that design esthetics affect mobile trust through ease of use, usefulness, and customization.”
A meta-analysis of antecedents and consequences of trust in mobile commerce (2020, background): “Previous studies on trust formation in m-commerce revealed that user interface is an important determinant of users ’ trust in the system (Li & Yeh, 2010; Vaithilingam, Nair, & Guru, 2013).”
“Donate to help combat COVID-19!” How typeface affects the effectiveness of CSR marketing? (2020, background): “As consumers rely heavily on marketing cues to evaluate brands’ trustworthiness in the online setting (Li and Yeh, 2010), we encourage hospitality managers to use typeface design to increase consumers’ brand trust and boost their willingness to participate in CSR practices.”
Examining mobile banking user adoption from the perspectives of trust and flow experience (2011, background): “Li and Yeh [11] argued that design aesthetics affect mobile trust through ease of use, usefulness and customization.”
A Meta-Analysis of Factors Influencing the Development of Trust in Automation (2016, background): “Aesthetic appearance has been shown to be related to both automation likeability and use (Li & Yeh, 2010; Nass & Moon, 2000).”
Trust in Automation (2015, background): “Numerous e-commerce studies have shown a positive relationship between the ease of use of a website and consumer trust (e.g., Gefen et al., 2003; Li & Yeh, 2010; Ou & Sia, 2010; Zhou, 2011).”
Examining the role of initial trust in user adoption of mobile payment services: an empirical investigation (2015, background): “Li and Yeh (2010) noted that design aesthetics affect mobile trust through perceived usefulness, perceived ease of use and customization.”
The Role of Augmented Reality for Experience-Influenced Environments: The Case of Cultural Heritage Tourism in Korea (2018, background): “Li and Yeh (2010) demonstrated that the design aesthetics of m-commerce websites have a positive effect on usefulness, which in turn, influences loyalty.”
User satisfaction with mobile websites: the impact of perceived usefulness (PU), perceived ease of use (PEOU) and trust (2014, methodology): “In fact, the TAM has been used to examine users’ behavioral intent, acceptance and adoption of new technology by considering two of the most important constructs – PEOU and PU (Li and Yeh, 2010).”