Time Will Tell: The Distant Appeal of Promotion and Imminent Appeal of Prevention

By Cassie Mogilner, Jennifer L. Aaker, Ginger L. Pennington. 2008

208 citations recorded by the source corpus.

Subfields: Applied Psychology, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/b196327b2ad37b64b8132fba2454e904be04abc1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Aybars Tuncdogan
2. F. Bosch
3. Henk W. Volberda
4. Jae-Eun Kim
5. Evan Polman
6. Jungkeun Kim
7. P. Kim
8. V. Magnini

In Experimental and Cognitive Psychology

1. Henk W. Volberda
2. Evan Polman
3. V. Magnini

In Social Psychology

1. Aybars Tuncdogan
2. F. Bosch
3. Henk W. Volberda
4. Jae-Eun Kim
5. Evan Polman
6. Jungkeun Kim
7. P. Kim
8. V. Magnini

Citations in the corpus

• Regulatory focus as a psychological micro-foundation of leaders' exploration and exploitation activities (2015, background): “Likewise, regulatory focus seems to affect an individual’s timeframes , such that a promotion focus causes individuals to concentrate on a distant future, while prevention focus leads to near-future and retrospective thinking (Pennington & Roese, 2003; Theriault, Aaker, & Pennington, 2008).”
• Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry (2016, background): “…of improvement in consumers’ responses, such as advertisement evaluation (Martin, Gnoth, and Strong 2009), product evaluation (Fujita et al. 2008; Mogilner, Aaker, and Pennington 2008), and brand attitude (Lee, Keller, and Sternthal 2010) when matching two levels of mental construal with their…”
• Self-other decision making and loss aversion (2012, background): “In a more recent study, Mogilner et al. (2008) showed evidence for construal level shifts in promotion and prevention related concerns.”