Application of Construal-Level Theory to Promotional Strategies in the Hotel Industry

By Jungkeun Kim, P. Kim, Jae-Eun Kim, V. Magnini. 2016

105 citations recorded by the source corpus.

Subfields: Applied Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/82ffdc5a49453efb5244c54b37be8f9476284654