What drives live-stream usage intention? The perspectives of flow, entertainment, social interaction, and endorsement

By Chia-Chen Chen, Yi-Chen Lin. Telematics and informatics, 2018

690 citations recorded by the source corpus.

Subfields: Information Systems and Management, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/1fccfa58432210f228ece9d4ab3bf9798fb1e68b