Research challenges in narrative persuasion

By Melanie C. Green. 2008

89 citations recorded by the source corpus.

Subfields: Communication, Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/ad62af02a924c5bed03bafb8ee2ca4d3e6cdf003

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Communication

1. Sukki Yoon

In Literature and Literary Theory

1. Sukki Yoon
2. Xiaozhu Li
3. Yung Kyun Choi
4. Yuri Seo

In Sociology and Political Science

1. Sukki Yoon
2. Xiaozhu Li
3. Yung Kyun Choi
4. Yuri Seo

Citations in the corpus

• Narrative Transportation and Paratextual Features of Social Media in Viral Advertising (2018, background): “This theory posits that when people lose themselves in a story—when they are “narratively transported”—their attitudes and intentions change to reflect that story, which can explain the persuasive effect of (advertising) stories on consumers (Gerrig 1993; Green 2008; Wang and Calder 2006, 2009).”