Repurchase loyalty: The role of involvement and satisfaction

By Svein Ottar Olsen. 2007

379 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/aaa2d7382ab8540743828d80cdbd052d96e05d0a

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In Marketing

In Organizational Behavior and Human Resource Management

Citations in the corpus

What Drives Experiential Loyalty Toward Smart Restaurants? The Case Study of KFC in Beijing (2018, background): “Olsen (2007) asserts that involvement plays a role in forming loyalty toward a product.”
The Impact of Memorable Tourism Experiences on Loyalty Behaviors: The Mediating Effects of Destination Image and Satisfaction (2018, background): “Tse and Wilton (1988) noted that overall satisfaction is a better measure of future behavior than the disconfirmation model (Assaker, Vinzi, and O’Connor 2011; Olsen 2007; Vaske et al. 1986; D.R. Williams 1989).”
Satisfaction-induced travel behaviour (2019, background): “These studies indicate that customers’ satisfaction strengthens customer loyalty, meaning that satisfied customers are likely to continue using that service (e.g., Olsen, 2007).”
When satisfied consumers do not return: Variety seekings effect on short- and long-term intentions (2012, background): “, 2001), involvement (Olsen, 2007), and social norms (Bansal, Taylor, & James, 2005) may play a role.”
An exploration of the effects of past experience and tourist involvement on destination loyalty formation (2013, background): “The literature on consumer behaviour has shown a positive relationship between involvement and loyalty (Bloemer & Kasper, 1995; Olsen, 2007; Pritchard, Havitz, & Howard, 1999; Tuu & Olsen, 2010).”
Business Unethicality as an Impediment to Consumer Trust: The Moderating Role of Demographic and Cultural Characteristics (2013, background): “Earlier research defined satisfaction as transaction-specific product episodes, whereas recent studies tend to view it as the customer’s overall experiences to date (cumulative satisfaction) (Johnson et al., 2001; Olsen, 2007).”
The moderator effects of perceived risk, objective knowledge and certainty in the satisfaction–loyalty relationship (2011, background): “This study defines satisfaction as a consumer’s accumulative (Johnson et al., 1996) overall evaluation of positive affective responses (Oliver, 1997) of a given product category (Olsen, 2007).”
Moderating Effects of Tourists’ Novelty-Seeking Tendencies on Destination Image, Visitor Satisfaction, and Short- and Long-Term Revisit Intentions (2013, background): “2001), consumer trust and commitment (Anderson and Srinivasan 2003; Bansal, Irving, and Taylor 2004), involvement (Olsen 2007), and social norms (Bansal, Taylor, and James 2005).”
Predicting behavioral loyalty through corporate social responsibility: The mediating role of involvement and commitment (2017, positive): “Examining loyalty toward a food product, Olsen (2007) found that involvement strongly predicted behavioral loyalty measured by the frequency of repeat product consumption.”
Travel satisfaction revisited : on the pivotal role of travel satisfaction in conceptualizing a travel behavior process (2017, background): “These studies indicate that customer’s satisfaction strengthens customer loyalty, meaning that satisfied customers are more likely to continue using that service (e.g., Olsen, 2007).”