The Visitors Behavioral Consequences of Experiential Marketing

By Sheng-Hshiung Tsaur, Yi-Ti Chiu, Chih-Hung Wang. 2007

247 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/a838ff48967e972c4d1d1b54173b4fa66f2e384b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. G. Gunay
2. Lova Rajaobelina
3. J. Lee
4. T. Lee
5. Yunhi Chang
6. Line Ricard
7. Chieh-Peng Lin
8. Shih‐Chih Chen

In Organizational Behavior and Human Resource Management

1. Yunhi Chang
2. Lova Rajaobelina
3. Isabelle Brun
4. Bilitis Berthiaume
5. Line Ricard
6. G. Gunay
7. J. Lee
8. T. Lee

In Sociology and Political Science

1. Yunhi Chang
2. Isabelle Brun
3. Lova Rajaobelina
4. Bilitis Berthiaume
5. Line Ricard
6. G. Gunay
7. J. Lee
8. T. Lee

Citations in the corpus

• Impact of customer experience on loyalty: a multichannel examination (2017, background): “Researchers such as Schmitt (1999a), Brakus et al. (2009) and Tsaur et al. (2006) do not generally include negative emotions in their studies.”
• Understanding the effect of social media marketing activities: The mediation of social identification, perceived value, and satisfaction (2019, background): “The marketing competition of the future will focus on brand community marketing activities, so these marketing activities must provide themes and sensory stimulation to impress customers with good memories (Tsaur et al., 2007).”
• The impact of customer experience and perceived value on sustainable social relationship in blogs: An empirical study (2015, background): “Some studies have also investigated the application of CE to the service industry (Tsaur et al., 2007; Mason and Paggiaro, 2012).”
• The influence of experiential marketing and activity involvement on the loyalty intentions of wine tourists in Taiwan (2012, background): “…loyalty intentions, and service quality (e.g. Lee et al., 2004), destination image (e.g. Lee, 2009), attitude (e.g. Lee, 2009), emotion (e.g. Tsaur et al., 2006) and brand experience (Brakus et al., 2009), this study investigated a unique situation in which satisfaction mediates between the…”
• An empirical study to diagnose the outcomes of customers’ experiences in trendy coffee shops (2012, background): “…branding, entertainment, online shopping, tourism, hospitality and art (Mathwick et al. 2001; Petkus 2004; Thompson, Arsel 2004; Bigne et al. 2005; Ho, Li, Su 2006; Tsaur et al. 2006; Williams 2006; Chang, Chieng 2006; Keng et al. 2007; Kao et al. 2008; Yuan, Wu 2008; Puccinelli et al. 2009).”
• Visitors’ Emotional Responses to the Festival Environment (2014, background): “In a study examining the effect of experiential marketing on the behavior of zoo visitors, Tsaur et al. (2006) observed that zoo operators who utilized media featuring animal sounds and images engendered positive emotions—such as joyful/relaxed, surprised/excited, and warm/enjoyable.”