The marketing strategy‐performance relationship in an export‐driven developing economy

By Chol Lee, David A. Griffith. 2004

133 citations recorded by the source corpus.

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Psychic distance, marketing strategy and performance in export ventures of Brazilian firms (2009, background): “Accordingly, the most recent international marketing literature is mainly based on this perspective (Theodosiou and Katsikeas 2001; Shoham 1999; Sousa and Bradley 2005; Chung 2003; Lee and Griffith 2004; Sousa and Bradley 2008a).”
The role of past performance in export ventures: a short-term reactive approach (2008, background): “…side of organizational learning is aligned with the prevailing opinion in the export marketing strategy literature that marketing strategies incorporate differences in the politico-legal, economic, and sociocultural characteristics of any host country (Cavusgil & Zou, 1994; Lee & Griffith, 2004).”
Exit from a Foreign Market: Do Poor Performance, Strategic Fit, Cultural Distance, and International Experience Matter? (2015, methodology): “Following prior studies, we measured HQ size by the total sales revenue at HQ at the end of 2011 (Lee and Griffith 2004).”
The Key Role of Managers’ Values in Exporting: Influence on Customer Responsiveness and Export Performance (2010, result): “To a certain extent, this finding is also consistent with the view that to succeed in export operations, firms must adapt their strategies to the idiosyncrasies of the foreign market (Cavusgil and Zou 1994; Lee and Griffith 2004).”