Interaction Effects in the Theory of Planned Behavior: The Interplay of Self‐Identity and Past Behavior

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Factors influencing purchase intention towards environmentally friendly apparel: an empirical study of US consumers (2014, background): “The proposition that incorporation of past behaviour into TPB enhances exploratory power for current purchase intention or behaviour finds supports in some prior studies (De Cannière, Pelsmacker, & Geuens, 2009; Han & Kim, 2010; Smith et al., 2007; Sparks & Shepherd, 1992).”
Moderating effects of pro-environmental self-identity on pro-environmental intentions and behaviour: A multi-behaviour study (2017, unknown): “Other studies (Conner & McMillan, 1999; Dean et al., 2012; Smith et al., 2007) have found significant negative interactions between past behaviour and self-identity for explaining intentions.”
Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China (2020, background): “However, some researchers argue that the TPB framework less considers the interactions between the three predictors and the contribution of demographic factors to behaviors [20,21] while only a few studies discussed the effects of the above factors on household energy-saving intention or behaviors.”