Yao-Tian Ma

Marketing · 2020–2021

A researcher in the Science corpus: 2 papers; trusts 6 researchers and is trusted by 0 researchers here, as inferred from the citation graph.

Subfields

Whom Yao-Tian Ma trusts

Their strongest outbound trust, strongest first, inferred from their citations.

  1. Mei‐Fang Chen (in Marketing)
  2. Heesup Han (in Marketing)
  3. Christian M. Ringle (in Information Systems and Management)
  4. Marko Sarstedt (in Information Systems and Management)
  5. L. Steg (in Management, Monitoring, Policy and Law)
  6. Joseph F. Hair (in Organizational Behavior and Human Resource Management)

Papers from Yao-Tian Ma's perspective

Ordered by how strongly the researchers Yao-Tian Ma trusts endorse each paper. Same corpus, a different order for every researcher.

  1. Household preferences for energy-saving measures: A conjoint analysis
  2. An investigation of green hotel customers' decision formation: developing an extended model of the theory of planned behavior.
  3. A new criterion for assessing discriminant validity in variance-based structural equation modeling
  4. How do socio-demographic and psychological factors relate to households' direct and indirect energy use and savings?
  5. Values, Environmental Concern, and Environmental Behavior
  6. Factors influencing energy efficiency investments in existing Swedish residential buildings
  7. What's driving energy efficient appliance label awareness and purchase propensity?
  8. Determinants of residential space heating expenditures in Germany
  9. Household energy use: Applying behavioural economics to understand consumer decision-making and behaviour
  10. Residential Energy-Efficient Technology Adoption, Energy Conservation, Knowledge, and Attitudes: An Analysis of European Countries

Their papers