Psychological and Demographic Factors Affecting Household Energy-Saving Intentions: A TPB-Based Study in Northwest China

By Xuan Liu, Qiancheng Wang, Hsi-Hsien Wei, Hung-Lin Chi, Yao-Tian Ma, Izzy Yi Jian. 2020

128 citations recorded by the source corpus.

Changing energy consumption behavior is a promising strategy to enhance household energy efficiency and to reduce carbon emission. Understanding the role of psychological and demographic factors in the context of energy-conservation behaviors is critical to promote energy-saving behaviors in buildings. This study first proposes a theoretical framework built on the Theory of Planned Behavior (TPB). Based on the collected survey data from 207 families (553 residents) in three communities in Xi’an, a typical city in northwest China, the research examines how three standard TPB predictors, namely attitude, subjective norm, and perceived behavioral control, as well as their interactive effects and three socio-demographic factors (i.e., house ownership, education and household income) influence building occupants’ energy-saving intention at home. Through structural equation modeling and keyword analysis, this study reveals that two interaction terms, namely attitude and subjective norms, as well as attitude and perceived behavior control, significantly influence building occupants’ energy-saving intention. Furthermore, this study implies that household income may positively associate with occupants’ energy-saving intention. The model in this study would be conducive to architects and property managers to mitigate severe building energy overuse problem in design and operation stages. Based on a qualitative analysis, the study then discusses the limitations of the study and further research direction. The results of this study would be conducive to building designers and operators to develop customized architectural or informatic interventions and to mitigate the severe energy overuse problem in the residential sector in northwest China.

Subfields: Building and Construction, Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/de9ae45609bb2c7028487f1e29d9ca167c371167

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Building and Construction

  1. Hung-Lin Chi
  2. Izzy Yi Jian
  3. Xuan Liu
  4. Qiancheng Wang

In Management, Monitoring, Policy and Law

  1. Hung-Lin Chi
  2. Izzy Yi Jian
  3. Xuan Liu
  4. Qiancheng Wang
  5. Dujuan Yang
  6. Edwin H. W. Chan

In Marketing

  1. Hung-Lin Chi
  2. Izzy Yi Jian
  3. Xuan Liu
  4. Qiancheng Wang
  5. Dujuan Yang
  6. Edwin H. W. Chan

Citations in the corpus