Factors influencing purchase intention towards environmentally friendly apparel: an empirical study of US consumers

By Yiwen Zheng, Ting Chi. International Journal of Fashion Design, Technology and Education, 2014

99 citations recorded by the source corpus.

Understanding of the different roles of key factors in the formation of consumer purchase intention towards environmentally friendly apparel (EFA) is crucial in developing effective marketing strategies. Building on the theory of reasoned action and the theory of planned behaviour, with additional antecedents and moderators (i.e. perceived consumer effectiveness, past behaviour, EFA knowledge), an enhanced consumer EFA purchase intention model was proposed and tested. Using 187 survey responses from US college students, factor analysis and structural equation modelling were utilised for data analysis and hypothesis testing. Results demonstrate that the model has sound psychometric properties while the statistical criteria are also well met. The model exhibits high explanatory power, accounting for 66.5% of variance in consumer EFA purchase intention. Attitude, subjective norm, and PCE show significantly positive effects on EFA purchase intention, while perceived behaviour control and EFA knowledge enhance the relationship between attitude towards EFA and EFA purchase intention.

Subfields: Management, Monitoring, Policy and Law, Marketing

View Paper: https://www.semanticscholar.org/paper/3bbfca100a44c660be5da824581024d0de398b69

How researchers see this paper

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In Management, Monitoring, Policy and Law

1. Kyung-Wha Oh
2. Yun Jung Choi
3. H. Jung

In Marketing

1. Young-A Lee
2. Kyung-Wha Oh
3. Huanjiao Dong
4. Yun Jung Choi
5. H. Jung
6. Changhyun Nam

Citations in the corpus

• Factors influencing consumers’ purchase intention of green sportswear (2015, background): “Subjective norms are also important predictors for environmental-related behaviors (Ko 2012; Zheng and Chi 2015), second-hand clothing consumption (Xu et  al.”
• Influencing Factors of Chinese Consumers’ Purchase Intention to Sustainable Apparel Products: Exploring Consumer “Attitude–Behavioral Intention” Gap (2020, background): “Although sustainable concepts in the industry have been the focus in past apparel research, the notion of eco-friendliness and sustainability have not received much attention in China [3] (Zheng and Chi, 2014).”