Moderating effects of pro-environmental self-identity on pro-environmental intentions and behaviour: A multi-behaviour study

By V. Carfora, D. Caso, Paul Sparks, Mark Conner. 2017

248 citations recorded by the source corpus.

Self-identity is considered as a useful additional predictor in the theory of planned behaviour (TPB). However, previous research generally assessed the impact of pro-environmental self-identity in relation to single behaviours and no studies considered its potential role in moderating the impact of other predictors on behaviour. The present research used a within-persons approach to examine effects across behaviours and a longitudinal design to assess the moderating role of self-identity in the prediction of intentions and behaviours, controlling for past behaviour. Participants (N = 240) completed Time 1 questionnaires measuring TPB constructs in relation to five different pro-environmental behaviours. Two weeks later, participants (N = 220) responded to a questionnaire assessing self-reports of these behaviours during the intervening two-week period. Across pro-environmental behaviours the findings showed that pro-environmental self-identity significantly moderated the impact of perceived behavioural control on intentions and the effect of past behaviour on both intentions and behaviours.

Subfields: Applied Psychology, Management, Monitoring, Policy and Law, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8e79bde7046aa1334ae2bb227716a904f2580f6a

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In Applied Psychology

In Management, Monitoring, Policy and Law

In Sociology and Political Science

Citations in the corpus

Cross-Cultural Validation of A Revised Environmental Identity Scale (2021, background): “Although any given behavior is likely to be influenced by contextual factors such as framing, nudges, and salient social cues, long-term patterns of behavior are often reflective of stable individual tendencies such as attitudes, values, and identity [2,3].”
The Desirability of CSR Communication versus Greenhushing in the Hospitality Industry: The Customers’ Perspective (2020, background): “…respond better to CSR communication (Font, Elgammal, and Lamond 2017) and show more environmentally sustainable behavior (Thorbjørnsen, Pedersen, and Nysveen 2007; Whitmarsh and O’Neill 2010; Reed II et al. 2012; Steg et al. 2014; Dermody et al. 2015; Carfora et al. 2017; Juvan and Dolnicar 2017).”