Varieties of Environmental Labelling, Market Structures, and Sustainable Consumption Across Europe: A Comparative Analysis of Organizational and Market Supply Determinants of Environmental-Labelled…

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Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects (2012, background): “According to Koos (2011), research into the effect of a plurality of quality signals is desperately needed to understand labels’ efficacy.”
Understanding the inherent complexity of sustainable consumption: A social cognitive framework (2013, background): “The decision to adopt pro-environmental behaviors such as reducing energy consumption or recycling is affected by the availability of appropriate infrastructure and facilities and sustainable options (Koos, 2011; Press & Arnould, 2009; Thøgersen, 2005).”
The impact of consumer confusion from eco-labels on negative WOM, distrust, and dissatisfaction (2017, background): “Overload confusion denotes a lack of understanding caused by the consumer being confronted with an overly information-rich environment that cannot be processed in the time available (Mitchell, Walsh, and Yamin 2005; Case 2004; Koos 2011).”