Why Might Organic Labels Fail to Influence Consumer Choices? Marginal Labelling and Brand Equity Effects

By F. Larceneux, F. Benoit-Moreau, Valérie Renaudin. 2012

173 citations recorded by the source corpus.

Subfields: Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/65909762e71f7d01251b4954f1fa531ae2967c1b

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. L. Reisch
2. S. Lorek

In Plant Science

1. S. Lorek

Citations in the corpus

• Sustainable food consumption: an overview of contemporary issues and policies (2013, background): “Nevertheless, in terms of changing buying decisions, the effectiveness of labeling is limited (Larceneux et al. 2012).”