The Application of a Relationship Marketing Perspective in Retail Banking

By Sally Dibb, Maureen Meadows. 2001

149 citations recorded by the source corpus.

Subfields: Marketing, Organizational Behavior and Human Resource Management

View Paper: https://www.semanticscholar.org/paper/9b1de19032f43560e5a057265184d9d993d5f1ce

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Cem Tanova
2. Halil Nadi̇ri̇

In Organizational Behavior and Human Resource Management

1. Enrique Martín Armario
2. David Martín Ruiz
3. Cem Tanova
4. Halil Nadi̇ri̇

Citations in the corpus

• Relational Bonds and Customer's Trust and Commitment - A Study on the Moderating Effects of Web Site Usage (2003, background): “Although businesses in the financial services industry have reached a higher level of relationship marketing application than businesses in other sectors, the use of customer information, the integration of customer databases and the design of twoway communications vary [Dibb and Meadows, 2001].”
• Relationships and individuals' bank switching behavior (2004, background): “While the anecdotal banking literature is full of statements about how relationships are important (e.g., Financial World, 2001) there are only a few empirical studies that suggest negative relationships between an individuals propensity to switch banks and the degree of negative relationship (see, ”
• The influence of employee organizational citizenship behavior on customer loyalty (2004, background): “First, in this industry, service quality is a key element in company differentiation ( Dibbs and Meadows, 2001”