An Audience of One: Behaviorally Targeted Ads as Implied Social Labels

By Christopher A. Summers, Robert W. Smith, Rebecca Walker Reczek. 2016

152 citations recorded by the source corpus.

Subfields: Experimental and Cognitive Psychology, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/9ad9bbdcd6b0cc643665562abdf903ed37d9b7ad

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Experimental and Cognitive Psychology

1. Richard E. Petty
2. P. Briñol
3. Stefano Puntoni

In Marketing

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. Stefano Puntoni
5. Rebecca Walker Reczek
6. M. Giesler
7. Simona Botti
8. Zakary L. Tormala

In Sociology and Political Science

1. P. Briñol
2. Richard E. Petty
3. J. Teeny
4. Joseph J. Siev
5. Stefano Puntoni
6. Rebecca Walker Reczek
7. M. Giesler
8. Simona Botti

Citations in the corpus

• A Review and Conceptual Framework for Understanding Personalized Matching Effects in Persuasion (2020, background): “though consumers are increasingly aware that their personal data are being used for targeted advertisements (Summers et al., 2016), unless consumers interpret the match as an unwanted biasing factor, they would be unlikely to correct for its influence.”
• Consumers and Artificial Intelligence: An Experiential Perspective (2020, background): “For example, consumer categorizations can be valuable to affirm the self: personalized offers that indicate membership in an aspirational group may help consumers satisfy identity motives when they are perceived as social labels (Summers et al. 2016).”