When Time Has a Will of Its Own, the Powerless Don't Have the Will to Wait: Anthropomorphism of Time Can Decrease Patience

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Robotics for Customer Service: A Useful Complement or an Ultimate Substitute? (2019, background): “While some empirical studies intend to address the robotics issue, their experimental contexts have little to do with robotics (e.g., Aggarwal and McGill 2007; Hur, Koo, and Hofmann 2015; May and Monga 2014).”
Humanizing brands: When brands seem to be like me, part of me, and in a relationship with me (2017, background): “Also related to an effectance motivation, people seem to imbue even an abstract entity like “time” with a human-like mind (e.g., “time has a will of its own,” May & Monga, 2014, p. 924).”
Emotional timescapes: the temporal perspective and consumption emotions in services (2015, background): “Time can be a barrier to acquisition but it can also be used to encourage consumers to spend more money, such as paying for express delivery of an item in a bid to receive it faster ( May and Monga, 2014).”