Perceived values of TV drama, audience involvement, and behavioral intention in film tourism

By Samuel S. Kim, Sangkyun Kim. Visual Media and Tourism, 2018

102 citations recorded by the source corpus.

ABSTRACT This study attempts to develop a drama consumption model in the context of film tourism and empirically test it using the mainland Chinese audience of Korean television dramas (K-dramas). Celebrity and dramatized characters strongly influenced the emotional involvement and referential reflection of this audience, whereas the effects of filming location and backdrops were relatively weak in this respect. It is worth noting that the perceived values of K-dramas did not have a direct effect on behavioral intention to visit film tourism locations. Rather, they are expected to lead to film tourism through a process of psychological and emotional involvement with the dramas. Further studies can beneficially apply this model to measure media value, audience involvement, and intention in different social and geographical settings.

Subfields: Cultural Studies, Marketing, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/cc11a3fc76fafa17f37efb5974eea2f36cb5d25f

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Citations in the corpus

The Influence of Place Attachment, Ad-Evoked Positive Affect, and Motivation on Intention to Visit: Imagination Proclivity as a Moderator (2020, background): “The majority of studies examine tourists’ behavior toward film destinations resulting from recent media viewing (Hudson, Wang, and Gil 2011; S. Kim and Kim 2018; Singh and Best 2004).”