Using Social Network Sites: The Effects of Playfulness, Critical Mass and Trust in a Hedonic Context

By Deb Sledgianowski, Songpol Kulviwat. Journal of Computational Information Systems, 2009

615 citations recorded by the source corpus.

The use of Internet social network sites has become an international phenomenon. These websites enable computer-mediated communication between people with common interests such as school, family, and friendship. Popular sites include MySpace and Facebook. Their rapid widespread usage warrants a better understanding. This study contributes to our understanding by empirically investigating factors influencing user adoption of these sites. We introduce the Social Network Site Adoption model to examine the effect of perceptions of normative pressure, playfulness, critical mass, trust, usefulness, and ease of use on usage intention and actual usage of these sites. Structural equation modeling was used to examine the patterns of inter-correlations among the constructs and to empirically test the hypotheses. All the hypothesized determinants have a significant direct effect on intent to use, with perceived playfulness and perceived critical mass the strongest indicators. Intent to use and perceived playfulness have a significant direct effect on actual usage.

Subfields: Information Systems and Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/95b2ba89660998d7c385f358ead9a5051991c06c

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Information Systems and Management

In Sociology and Political Science

Citations in the corpus

Examining WeChat users' motivations, trust, attitudes, and positive word-of-mouth: Evidence from China (2014, background): “Trust was found to have a significant positive effect on both the intention to use social networking sites (Sledgianowski & Kulviwat, 2009) and SNS users’ willingness to engage in word-of-mouth communications (Chu & Kim, 2011) reflecting the important role of trust in SNS. Trust was recognized as a…”
"Working out for likes": An empirical study on social influence in exercise gamification (2015, background): “Furthermore, the number of people using a service has, indeed, been deemed important for services that are centred on social interaction (Baker & White, 2010; Lin & Lu, 2011; Sledgianowski & Kulviwat, 2009).”
Social Motivations To Use Gamification: An Empirical Study Of Gamifying Exercise (2013, background): “The number of peers has been viewed as essential for SNSs, since they become more attractive to users as the quantity of peers or friends in the system increases (Baker and White, 2010; Sledgianowski and Kulviwat, 2009; Lin and Lu, 2011).”
Customers' need for uniqueness theory versus brand congruence theory: The impact on satisfaction with social network sites (2020, positive): “If members perceive an SNS as being useful then they are more likely to be satisfied with the social network and be more engaged (Kang and Lee, 2010; Kwon and Wen, 2010; Lin and Lu, 2011; Sledgianowski and Kulviwat, 2009).”
Social media adoption: The role of media needs and innovation characteristics (2015, background): “For instance, MySpace failed to provide a simple means of 1 The term Web 2.0 refers to the changes in Internet Technology from that of oneway communication to two-way communication, which exercises positive and negative control over consumer opinion and behavior (Cooke & Buckley, 2008). navigation f”
Trust in AI and Its Role in the Acceptance of AI Technologies (2022, methodology): “The role of trust was tested in the use of a new information system (Tung et al., 2008) and different online services, such as online games (Wu & Liu, 2007), banking (Suh & Han, 2002), social network sites (Sledgianowski & Kulviwat, 2009), and shopping (Gefen et al., 2003), among others.”
Why people use social networking sites: An empirical study integrating network externalities and motivation theory (2011, background): “The result, consistent with studies by many researchers (Kang & Lee, 2010; Lin & Bhattacherjee, 2008; Sledgianowski & Kulviwat, 2009; van der Heijden, 2004), suggests that in the context of a pleasure-oriented information system, enjoyment plays an important role.”
The Application of the Technology Acceptance Model under Different Cultural Contexts: The Case of Online Shopping Adoption (2014, background): “…networking sites (Sledgianowski and Kulviwat 2009), and a combination of different technologies (Calantone, Griffith, Yalcinkaya 2006); moreover, research has shown PEOU to be a predictor of e-commerce acceptance (Pavlou 2003) and social networking site usage (Sledgianowski and Kulviwat 2009).”
Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis (2014, background): “Prior research has shown that a person’s trust on SNSs has an impact to her adoption intent to use the SNS (Sledgianowski & Kulviwat, 2009).”
An Integrated Model for Customer Online Repurchase Intention (2011, positive): “Deb Sledianowski and Songpol Kulviwat [12] have studied the effects of trust, playfulness, perceived usefulness and perceived ease of use on the usage intention of social network sites in a hedonic context.”
Online Social Networking and Addiction—A Review of the Psychological Literature (2011, background): “Additionally, the results of an online survey with a student convenience sample of 387 participants [53] indicated that several factors significantly predicted the intention to use SNSs as well as their actual usage.”