An Integrated Model for Customer Online Repurchase Intention

By Chao Wen, Victor R. Prybutok, Chenyan Xu. Journal of Computational Information Systems, 2011

363 citations recorded by the source corpus.

The explosion of e-commerce activities required industry and academia to understand the key determinants of consumers' online repurchase intention. We developed an integrated model by examining how utilitarian factors (perceived ease of use and perceived usefulness), the hedonic factor (perceived enjoyment), and social/psychological factors (confirmation, satisfaction and trust) directly or indirectly influenced consumers' continuance intention in the context of online shopping. Results from confirmatory factor analysis and structural equation model analysis with LISREL 8.72 indicate that both utilitarian factors and hedonic factors examined through this model provide statistically significant explanations of the variation in consumers' online repurchase intention. In the post-purchase stage, utilitarian factors play a more important role than hedonic factors in predicting customer online repurchase intention. The integrated theoretical framework explains 63% of the variations in online repurchase intention.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/0cbac6a4cadbb3e52630090e3358b9456cf17003

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Citations in the corpus

Value co-creation and purchase intention in social network sites: The role of electronic Word-of-Mouth and trust - A theoretical analysis (2014, background): “Wen, Prybutok, and Xu (2012) also show that trust can have an indirect impact to online purchase intention in some situation.”
Online Shopping Motives during the COVID-19 Pandemic—Lessons from the Crisis (2020, background): “[42] investigated consumers’ online repurchase intentions and found that perceived usefulness has a stronger influence than perceived enjoyment.”
Online repatronage intention: an empirical study among Malaysian experienced online shoppers (2014, background): “, 2009) and ORI (Wen et al., 2011) in the “experience economy” (Pine and Gilmore, 1998, 1999).”
Consumer Adoption of Online Food Delivery Ordering (OFDO) Services in Pakistan: The Impact of the COVID-19 Pandemic Situation (2020, background): “Consumers prefer online shopping compared to brick and mortar shopping due to competitive pricing, convenience, temporal and spatial barriers, wider choice, customized service, expert advice, greater access to information, and fast delivery [6,7].”