Investigating Initial Trust Toward E-tailers from the Elaboration Likelihood Model Perspective

By Shu-Chen Yang, Wan-Chiao Hung, Kai Sung, Cheng-Kiang Farn. 2006

229 citations recorded by the source corpus.

Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/924f9426f539ceb9e1b9e6ca318fb64adfbd302f

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In Information Systems and Management

In Organizational Behavior and Human Resource Management

In Sociology and Political Science

Citations in the corpus

Understanding users' initial trust in mobile banking: An elaboration likelihood perspective (2012, background): “Yang et al. (2006) has reported the effect of information quality as central cues on initial trust in online stores.”
Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents (2015, background): “…research, referring to contexts other than tourism, concerned the influence of assurance seals on consumers' perceived trust, and while some studies reported a positive influence (Jiang et al., 2008; Rifon et al., 2005; Yang et al., 2006), others did not (Kim et al., 2008; McKnight et al., 2004).”
Persuasion in crowdfunding: An elaboration likelihood model of crowdfunding performance (2017, background): “…the product or entrepreneur(s), funders can look to other elements of the message that create the message setting (Areni and Cox, 1995; Richard, 2005), such as relatively subjective, affect-based elements (Miniard et al., 1991) or the underlying tone (Lord et al., 1995; Yang et al., 2006).”
Consumers rule: How consumer reviews influence perceived trustworthiness of online stores (2012, background): “Other authors argued that personality characteristics moderate the effect and that assurance seals affect especially consumers who are high on trait anxiety (Yang et al. 2006), who aim to prevent negative outcomes (Van Noort et al.”
Peer to Peer Lending: The Relationship Between Language Features, Trustworthiness, and Persuasion Success (2011, background): “These applications have focused on exchanges of product information (Flanagin, 2007; Yang et al., 2006), socio-emotional contents (Tidwell & Walther, 2002), and presentation of nonverbal cues (Pope & Sydnor, in press; Ravina, 2008).”
The elaboration likelihood model: review, critique and research agenda (2014, background): “Recent studies have emphasized an online component whose inputs seem to affect persuasion (Hershberger, 2003; Karson and Korgaonkar, 2001; Liu and Shrum, 2009; SanJosé-Cabezudo et al., 2009; Sinclaire et al., 2010; Tam and Ho, 2005; Yang et al., 2006).”