Influence of trust and perceived value on the intention to purchase travel online: Integrating the effects of assurance on trust antecedents
By Enrique Bonsón, Elena Carvajal-Trujillo, Tomas Escobar-Rodriguez. 2015
713 citations recorded by the source corpus.
Subfields: Information Systems and Management, Organizational Behavior and Human Resource Management, Sociology and Political Science
View Paper: https://www.semanticscholar.org/paper/b9d7f810d76ed60a669fea9a7372508242281c6f
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In Information Systems and Management
In Organizational Behavior and Human Resource Management
In Sociology and Political Science
Citations in the corpus
- Examining the impact of QR codes on purchase intention and customer satisfaction on the basis of perceived flow (2018, background): “Additionally, QR codes facilitate that two-way communication via shopping websites can also be considered as a strong medium to manage and coordinate customer relationships.(65) This finding of this study is practically significant for both marketers and customers.”
- Omnichannel Customer Behavior: Key Drivers of Technology Acceptance and Use and Their Effects on Purchase Intention (2016, background): “Additionally, we included the perceived security of the online channels, referring to the belief that the Internet is a secure option for sending personal data (Escobar-Rodríguez and Carvajal-Trujillo, 2014; Bonsón Ponte et al., 2015).”