The Rhetoric of Typography: The Persona of Typeface and Text

By Eva R. Brumberger. 2003

138 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/915fe420d98accda379f1869cf9a1d9a9c2ef1f1

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Roland Schroll
2. Dhruv Grewal
3. Benedikt Schnurr
4. Paul A. Bottomley
5. John R. Doyle
6. Huiling Huang
7. Stephanie Q. Liu
8. Jinsoo Hwang

Citations in the corpus

• Humanizing Products with Handwritten Typefaces (2018, methodology): “Following an established procedure (Brumberger 2003), participants viewed the complete alphabet and number set in a given typeface, together with the sentence “The quick brown fox jumps over the lazy dog,” which uses all letters from the alphabet.”
• Dressed for the Occasion: Font-Product Congruity in the Perception of Logotype (2006, background): “They con- Conceptual Framework vev different messages of their own (Bartram, 1982; Brumberger, 2003; Morrison, 1986; Rowe, 1982; Wendt, Figure 1 is a diagrammatic representation of how research 1986) through what Childers and Jass (2002) termed "type- conducted in the area, including this article, f”