Firm Level Performance Implications of Nonmarket Actions
By B. Shaffer, Thomas J. Quasney, Curtis M. Grimm. 2000
145 citations recorded by the source corpus.
Subfields: Accounting, Economics and Econometrics, Strategy and Management
View Paper: https://www.semanticscholar.org/paper/8fb8169c8465798bb17447b9abb927e7c4d9a867
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In Accounting
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Citations in the corpus
- Performance implications of nonmarket strategy in China (2007, background): “Previous studies have suggested that nonmarket strategy had the significant implication for firms’ performance (e.g., Baron, 1997; Peng, 2000; Shaffer et al., 2000 ).”
- Integrated market and nonmarket strategies: Political campaign contributions around merger and acquisition events in the energy sector (2014, background): “…complementarities, a small stream of research has begun to study integrated market and nonmarket strategies, though so far this literature has remained largely conceptual (Baron, 1995; Bonardi, 2004; Schuler, Rehbein, and Cramer, 2002; Shaffer and Hillman, 2000; Shaffer, Quasney, and Grimm, 2000).”