Marketing Communications and Corporate Social Responsibility (CSR): Marriage of Convenience or Shotgun Wedding?

By Khosro S. Jahdi, Gaye Acikdilli. 2009

457 citations recorded by the source corpus.

Subfields: Marketing, Strategy and Management

View Paper: https://www.semanticscholar.org/paper/8dc0c8f3bea7d44d8fc7c534bf56d214422870d8

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Citations in the corpus

Determinants of Consumer Attributions of Corporate Social Responsibility (2016, result): “This result is consistent with the contention that the proliferation of ethical and green claims by companies, some of which appear in the ‘‘sin industries’’ category, has contributed to growing consumer skepticism of such CSR communications and greenwashing (Jahdi and Acikdilli 2009).”
To Do Well by Doing Good: Improving Corporate Image Through Cause-Related Marketing (2012, background): “Cause-related marketing represents a specific form of corporate social responsibility (Brønn and Vrioni 2001; File and Prince 1998; Jahdi and Acikdilli 2009; Kotler and Lee 2005; Liu et al. 2010; Van de Ven 2008).”
The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food (2015, unknown): “…are often called, ‘‘green’’ products is being undermined by business scandals (Choi et al. 2007), unsubstantiated ‘‘green’’ claims (i.e., ‘‘greenwashing’’) (Chen and Chang 2013; Jahdi and Acikdilli 2009), and inconsistent standards, monitoring, and assessment practices (Castka and Corbett 2014).”
Corporate social responsibility and earnings management in U.S. banks (2014, background): “endorsed behavior (Jahdi and Acikdilli, 2009; Jones, 2011b; Vanhamme and Grobben, 2009), constitute effective tactics deployed by managers to confer legitimacy upon their organizations (Hahn and Kuhnen, 2013; Mahjoub and Khamoussi, 2013; Pellegrino and Lodhia, 2012).”
Determinants and consequences of employee attributions of corporate social responsibility as substantive or symbolic (2016, background): “Specifically, and in light of growing public skepticism (Chun & Giebelhausen, 2012; Jahdi & Acikdilli, 2009; Skarmeas & Leonidou, 2013) related to greenwashing, organizations have more to gain from engaging in CSR substantively, both for the related internal (via substantive attributions) and…”
At What Level (and in Whom) We Trust (2012, background): “…Korschun, & Sen, 2009; Castaldo, Perrini, Misani, & Tencati, 2009; Lin et al., 2011; Stanaland, Lwin, & Murphy, 2011), with participation in CSR initiatives producing a stronger effect (Du, Bhattacharya, & Sen, 2011) and unsustained claims of CSR efforts backfiring (Jahdi & Acikdilli, 2009).”