The Importance of Consumer Trust for the Emergence of a Market for Green Products: The Case of Organic Food

By Krittinee Nuttavuthisit, John Th⊘gersen. Journal of Business Ethics, 2015

674 citations recorded by the source corpus.

Subfields: Marketing, Plant Science

View Paper: https://www.semanticscholar.org/paper/8ababb852ffd02adf4b855150d64dc20386d6138

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Marketing

1. Amandeep Dhir
2. Puneet Kaur
3. M. Borrello
4. Anushree Tandon
5. Mingliang Wang
6. Li Bai
7. Shunlong Gong
8. L. Cembalo

In Plant Science

1. Amandeep Dhir
2. A. Mushunje
3. Anushree Tandon
4. Mingliang Wang
5. Li Bai
6. Shunlong Gong
7. S. Yusuf
8. G. Schifani

Citations in the corpus

• The willingness to consume organic food: A review (2021, background): “Trust of organic food claims is a strong element that determines the intension to consume due to the credence nature of organic food (Ham et al., 2015; Nuttavuthisit & Thøgersen, 2017; Teng & Wang, 2015).”
• Why do people buy organic food? The moderating role of environmental concerns and trust (2020, background): “their attitude (Nuttavuthisit and Thøgersen, 2017) and intent to buy organic food (Basha and Lal, 2019).”