Synthesizing Country-of-Origin Research from the Last Decade: Is the Concept Still Salient in an Era of Global Brands?

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The CoO‐ELM model: A theoretical framework for the cognitive processes underlying country of origin‐effects (2009, background): “Generally, the latter are referred to by the term “product-country images”, containing a person’s cognitions, affects and conations towards the country, its people and its products (Papadopoulos and Heslop, 1993; Papadopoulos et al., 2000; Verlegh, 2001; Heslop et al., 2004; Laroche et al., 2005; Ph”
Brand Origin Identification by Consumers: A Classification Perspective (2008, background): “…literature reviews, see Al-Sulaiti and Baker 1998; Baughn and Yaprak 1993; Bilkey and Nes 1982; Javalgi, Cutler, and Winans 2001; Liefeld 1993; Ozsomer and Cavusgil 1991; Papadopoulos and Heslop 2003; Peterson and Jolibert 1995; Pharr 2005; Srinivasan and Jain 2003; Verlegh and Steenkamp 1999).”
The determinants and measurement of a country brand: the country brand strength index (2010, background): “They may be known for exporting particular products and services (Papadopoulos and Heslop, 2002; Kleppe et al., 2002; Pharr, 2005).”
Development and Validation of a Cross-Nationally Stable Scale of Consumer Animosity (2011, unknown): “Studies on consumer animosity generally rely on research on the country-of-origin effect (Peterson and Jolibert 1995; Pharr 2005) because animosity is an antecedent of the negative, affective facet of the general country image.”