The Relationship between Brand Image and Purchase Intention: Evidence from Award Winning Mutual Funds

By Ya-hui Wang, Cing-Fen Tsai. 2014

189 citations recorded by the source corpus.

View Paper: https://www.semanticscholar.org/paper/97ccbb762f25dcb6cbb9a3c877fdf913a153dba2

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

1. Kartika Aprilia Benhardy
2. Matthew Ronadi
3. Hardiyansyah Hardiyansyah
4. A. Putranto

Citations in the corpus

• Brand image and price perceptions impact on purchase intentions: mediating brand trust (2020, background): “Positive brand image towards a brand has shown to influence consumers to buying product or service (Fianto et al., 2014; Wang & Tsai, 2014).”