Relationships Between Blogs as EWOM and Interactivity, Perceived Interactivity, and Parasocial Interaction

By Kjerstin Thorson, Shelly Rodgers. 2006

371 citations recorded by the source corpus.

Subfields: Literature and Literary Theory, Sociology and Political Science

View Paper: https://www.semanticscholar.org/paper/8e0445bde4f00c4cfa8e5c7223b5856459b1e76c

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Citations in the corpus

What We Know and Don't Know about Online Word-of-Mouth: A Review and Synthesis of the Literature (2014, background): “…2009), UseNet groups (e.g., Godes and Mayzlin 2004), product reviews (Lee and Youn 2009; Sen and Lerman 2007; Tirunillai and Tellis 2012), blogs (Dhar and Chang 2009; Kozinets et al. 2010; Thorson and Rodgers 2006), and social networking sites (SNS) (Dwyer 2007; Trusov, Bucklin, and Pauwels 2009).”
Exploring consumers' impulse buying behavior on social commerce platform: The role of parasocial interaction (2016, methodology): “Parasocial Interaction (Modified from Thorson & Rodgers, 2006) PSI1 Mogujie.com shows me what other members are like, especially some celebrities I’m interested in. PSI2 The interaction with other members on Mogujie.com makes me feel comfortable, especially with some celebrities I hardly contact in…”
Enhancing perceived interactivity through network externalities: An empirical study on micro-blogging service satisfaction and continuance intention (2012, background): “From a perception-based perspective, perceived interactivity was defined as “the extent to which users perceive their experiences as a simulation of interpersonal interaction and sense they are in the presence of a social other” [67].”
Twitter power: Tweets as electronic word of mouth (2009, background): “Thorson & Rodgers (2006) tested the effects of an interactive blog on attitudes toward a particular Website.”
Exploring the factors of gastronomy blogs influencing readers' intention to taste. (2011, background): “Thorson and Rodgers (2006) have demonstrated that the andidate blog is an effective tool for augmenting the persuasive ffects on attitudes toward the candidate and potential voters’ ntention to vote.”