Sensory enabling technology acceptance model (SE‐TAM): A multiple‐group structural model comparison
By Jiyeon Kim, S. Forsythe. 2008
170 citations recorded by the source corpus.
Subfields: Applied Psychology, Marketing
View Paper: https://www.semanticscholar.org/paper/895f1073fa6525e3c6ae2ba64b1450ac0181e2de
How researchers see this paper
The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.
In Applied Psychology
- Eleonora Pantano
- Daniel Baier
- A. Rese
- Ana Javornik
- Sharron J. Lennon
- Tseng-Lung Huang
- Shuling Liao
- Ko de Ruyter
In Marketing
- Sharron J. Lennon
- Minjeong Kim
- Jung-Hwan Kim
- Arturo Z. Vasquez-Parraga
- Eleonora Pantano
- Debbie I. Keeling
- Daniel Baier
- Dominik Mahr
Citations in the corpus
- ‘It’s an illusion, but it looks real!’ Consumer affective, cognitive and behavioural responses to augmented reality applications (2016, background): “D simulations that appear on an avatar (Kim & Forsythe, 2008a) or a user ’ s photo (Cho & Schwarz, 2012) but do not interact with the physical context.”
- A model of acceptance of augmented-reality interactive technology: the moderating role of cognitive innovativeness (2014, background): “They have found that future using intentions and the characteristics of consumers have a significant positive effect on consumers’ continued use of interactive technology [37,38,68].”
- Effects of web site atmospherics on consumer responses: music and product presentation (2009, background): “However, when different visual presentation techniques are varied, while the amount of verbal information held constant, various visual presentation techniques had significant effects (Kim and Forsythe, 2008; Park et al., 2005).”
- Enhancing the online decision-making process by using augmented reality: A two country comparison of youth markets (2017, methodology): “The composition of the samples was not manipulated, e.g. with regard to gender, since Kim and Forsythe (2008b) found no significant gender differences in the adoption process of a virtual-try on.”
- Discernible impact of augmented reality on retail customer's experience, satisfaction and willingness to buy (2017, background): “AR enhances UX by revealing more product information than products without AR, which results in higher UX at the time of purchase, reduces users’ anxiety (Huang and Hsu-Liu, 2014), and facilitates decision-making (Kim and Forsythe, 2008a, 2008b).”
- Augmenting the eye of the beholder: exploring the strategic potential of augmented reality to enhance online service experiences (2017, background): “Specifically, customers can virtually view a product at home, use it in another environment, or even try it on virtually (Kim and Forsythe 2008).”