The Moderating Influence of Consumers' Temporal Orientation on the Framing of Societal Needs and Corporate Responses in Cause-Related Marketing Campaigns

By A. Tangari, J. A. G. Folse, Scot Burton, J. Kees. 2010

142 citations recorded by the source corpus.

Subfields: Applied Psychology, Experimental and Cognitive Psychology, Social Psychology

View Paper: https://www.semanticscholar.org/paper/8924627b834e6d07e5f67d0b266800556b065d04

How researchers see this paper

The researchers whose trusted networks rank it highest, strongest advocate first. Every researcher gets a different order.

In Applied Psychology

1. Weichun Zhu

In Experimental and Cognitive Psychology

1. Weichun Zhu
2. Hongwei He

In Social Psychology

1. Weichun Zhu
2. Olivia Kolo
3. Hongwei He
4. Dennis S. Gouran
5. Iryna Gurevych
6. Ivan Habernal

Citations in the corpus

• Moral identity centrality and cause-related marketing : the moderating effects of brand social responsibility image and emotional brand attachment (2016, background): “Indeed, cause-related marketing, or similar corporate social responsibility programs, afford a wide range of potential benefits for focal firms (Gorton et al., 2013; Tangari et al., 2010).”